SEO Basics for Beginners
Wondering how websites reach the top of Google?
Learn SEO from basic to advanced with practical, real-world training.
Course Overview
Build a strong SEO foundation through structured learning, practical implementation, and real-world website projects. Learn how SEO works, apply proven optimization techniques, and develop skills you can use to grow websites and start your SEO career.
- Learn SEO from Fundamentals to Advanced Concepts
- Apply SEO Strategies on Real Websites & Projects
- Master Keyword Research, On-Page, Off-Page & Technical SEO
- Develop Practical Skills for Freelancing & SEO Projects
Course Fee
Complete Course
▣ Duration 6 Months
▦ Schedule 5 Days / Week
⌂ Mode On Campus & Online
♟ Seats Available 08 of 20
Course Outline
The course is intentionally kept simple. Each module introduces one important SEO area without overwhelming a beginner with advanced concepts.
• What is SEO?
• Why SEO is important for a website
• How Google Search works — basic overview
• What are search engines, keywords and rankings?
• Organic results vs paid advertisements
• Basic SEO terminology every beginner should know
• What is a keyword?
• Short-tail and long-tail keywords
• Understanding search intent
• How to find simple keyword ideas
• Choosing a relevant keyword for a page
• Primary and related keywords
• What is On-Page SEO?
• SEO title / title tag
• Meta description
• Headings: H1, H2 and H3 • SEO-friendly URLs
• Basic content optimization
• Image names and alt text • Simple internal linking
• What is Off-Page SEO?
• What is a backlink?
• Why backlinks matter
• Good backlink vs poor-quality backlink
• Basic link-building methods
• What beginners should avoid in link building
• What is Technical SEO?
• Crawling and indexing — simple explanation
• XML sitemap
• Robots.txt • Mobile-friendly websites
• Basic website speed concepts
• Broken links and common technical problems
Practical Projects
Build, optimize, and grow your own website with real SEO projects.
01
On-Page SEO Practical
Niche Research & Search Intent → Content Optimization → Title & Meta → Heading Structure → URL & Image SEO → Internal Linking
02
Off-Page SEO Practical
Competitor Analysis → Backlink Research → Link-Building Strategy → Outreach & Guest Posting → Backlink Quality Analysis → Link Monitoring
03
Technical SEO Practical
Website Audit → Crawling & Indexing → Sitemap & Robots.txt → Core Technical Issues → Mobile & Speed Optimization → Search Console Monitoring
Earn a Verifiable Certificate
Complete the course and receive a verifiable
Digital Pakpattan certificate.
Course Instructors
Meet the instructors for this course.
Usman Khan ✅
Digital Marketing Specialist
5+ years of industry experience in performance marketing.
Ayesha Malik ✅
Social Media Marketing Expert
4+ years of experience in brand growth and content strategy.
Ali Raza ✅
Google Ads Specialist
4+ years of experience in Google Ads and PPC campaigns.
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Register for This Course
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Frequently Asked Questions
Find answers to common course questions.
No. The course begins with the fundamentals.
You can choose from the listed instructors during registration.
Payment instructions are shared during admission.
Yes, successful students receive a verifiable certificate.
Contact your instructor for available support.