Meta Ads Course

Introduction to Meta Ads

Facebook and Instagram advertising, organic vs. paid reach, the ad auction, and the customer journey.

Business Suite & Ads Manager

Understand Meta Business Suite, Ads Manager, business portfolios, and boost posts vs. full campaigns.

Business Assets & Account Setup

Connect Pages, Instagram, and WhatsApp; manage ad accounts, permissions, billing, security, and verification basics.

Campaign Objectives & Structure

Understand campaign, ad set, and ad levels; choose among Awareness, Traffic, Engagement, Leads, App promotion, and Sales.

Business & Audience Research

Define business goals, customer needs, offers, and locations; use Meta Ad Library for creative research.

Audience Targeting

Plan location, age, language, and interest targeting where available; understand broad and Advantage+ audiences.

Creative Strategy & Formats

Plan image, video, carousel, Stories, and Reels creatives; match hooks, formats, and placements to the offer.

Ad Copy & Campaign Messaging

Write primary text, headlines, and calls to action; connect the creative, offer, and landing page.

Budgets, Scheduling & Delivery

Compare daily and lifetime budgets, campaign and ad set budgets, auction vs. reservation basics, and learning-phase behavior.

Lead Generation Campaigns

Build an instant-form campaign; choose questions, include a privacy-policy link, test the form, and plan lead follow-up.

WhatsApp & Messaging Ads

Set up click-to-WhatsApp ads where eligible; prepare message templates, qualification questions, and a follow-up process.

Meta Pixel & Events Manager

Install Meta Pixel on a practice website, define relevant events, and test activity in Events Manager.

Conversions API & Measurement

Understand browser vs. server events, partner integrations, deduplication, consent, attribution, and UTM tracking.

Sales Campaigns & Catalog Basics

Understand website sales campaigns, purchase events, product catalogs, and Advantage+ automation basics.

Retargeting & Lookalike Audiences

Plan eligible website and engagement audiences, customer-list permissions, exclusions, and lookalike audiences.

Campaign Review & Launch

Review objectives, destinations, creatives, placements, tracking, budgets, ad policies, and special ad categories.

Testing, Optimization & Scaling

Compare creatives and audiences; review CPM, CTR, CPC, CPL, CPA, ROAS, frequency, lead quality, and cautious scaling.

Reporting & Client Handling

Prepare a performance report, explain results, scope a client proposal, and present the final practical project.