Google Ads Course
0 students enrolledLearn to plan, build, track, and optimize Google Ads campaigns through practical business projects. Develop skills in keyword research, Search Ads, conversion tracking, budget management, and client reporting.
Enroll NowCourse Overview
This practical Google Ads course helps beginners learn how to advertise businesses, services, and training programs through structured advertising campaigns.
Students will learn to research keywords, organize campaigns and ad groups, write responsive search ads, evaluate landing pages, and manage advertising budgets. The course also covers conversion tracking using Google Tag Manager, Google Ads, and GA4, followed by campaign optimization and performance reporting
- Translate a business objective into a campaign plan.
- Research keywords and organize them by search intent.
- Structure Search campaigns and ad groups.
- Write responsive search ads and relevant ad assets.
- Review landing pages for usability and message consistency.
- Set up and test website conversion tracking.
- Choose budgets and understand bidding options.
- Analyze performance and identify wasted spend.
- Prepare a campaign audit and client report.
Course Outline 5 modules
Build practical skills step by step with guided lessons.
01Basics of Google Ads
- Introduction to Google Ads
- Account Setup & Navigation
- Business & Campaign Planning
- Keyword Research
02Keywords + Landing Page Creations
- Match Types & Negative Keywords
- Search Campaign Structure
- Ad Copy & Assets
- Landing Pages & Ad Quality
03Coversion Tracking Setup & Bidding terminology
- Conversion Planning
- Tracking Setup & Testing
- GA4 & Campaign Measurement
- Budgets & Bidding
04Publish Compaign Setup
- Campaign Review & Launch
- Search Campaign Optimization
- Display Ads Fundamentals
- YouTube Ads & Demand Gen
05Reports
- Shopping & Performance Max
- Reporting & Client Handling
Practical Projects 3 projects
Create, practice and build your portfolio through hands-on projects.
Build a Search Campaign
Choose a local business, research keywords, organize ad groups, write ads, select locations, and prepare a budget.
Set Up Conversion Tracking
Configure and test form submission, WhatsApp click, and phone-link click tracking on a practice website.
Optimize & Report Results
Review live or instructor-provided campaign data, identify problems, and recommend improvements.
Earn a Verifiable Certificate
Complete the course requirements and receive a verifiable Digital Pakpattan certificate.
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STUDENT NAME
Google Ads CourseSample · Issued after approved completionCourse Instructors
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ABDUL JABBAR
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Frequently Asked Questions
Find answers to common course questions.
01Do I need previous experience?
No. Basic computer skills are enough.
02Do I need my own website?
An instructor-provided practice website can be used for tracking exercises.
03Will I run live campaigns?
Live practice depends on approved account access and an advertising budget. Draft campaigns and sample data can also be used.
04Is this a Google certification?
This course awards a Digital Pakpattan completion certificate. Google certification is separate.
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