Google Ads Course

Introduction to Google Ads

How paid advertising works, SEO vs. Google Ads, campaign types, and business goals.

Account Setup & Navigation

Account structure, dashboard, billing basics, access, security, and advertiser verification overview.

Advertising Strategy

Understand a business, define its audience, choose an offer, and set campaign goals.

Keyword Research

Use Keyword Planner, understand search intent, review search volume, and select relevant keywords.

Match Types & Negative Keywords

Broad, phrase, and exact match; search terms; negative keywords; and avoiding irrelevant traffic.

Search Campaign Structure

Organize campaigns and ad groups; configure networks, locations, languages, and schedules.

Ad Copy & Assets

Write responsive search ads, headlines, descriptions, calls to action, sitelinks, and callouts.

Landing Pages & Ad Quality

Review mobile usability, message consistency, forms, trust signals, Quality Score, and Ad Rank basics.

Conversion Tracking Fundamentals

Define valuable actions, understand Google tag and GTM, and select primary and secondary conversions.

Tracking Setup & Testing

Track form submissions, WhatsApp clicks, and phone-link clicks; test events and avoid duplicate counting.

GA4 & Campaign Measurement

Link GA4 and Google Ads; understand key events, attribution basics, and conversion imports.

Budgets & Bidding

Plan budgets; understand Maximize Clicks, Maximize Conversions, Target CPA, and value-based bidding.

Campaign Review & Launch

Check targeting, ads, URLs, tracking, budgets, and policies before a supervised launch.

Campaign Optimization

Review search terms, CTR, CPC, conversion rate, CPA, lead quality, and wasted spend.

Display Ads & Audience Basics

Plan display creatives, understand audience segments, remarketing requirements, and placement exclusions.

YouTube Ads & Demand Gen

Match campaign goals with video and image creatives; understand targeting and reporting basics.

Shopping & Performance Max

Introduction to Merchant Center, product feeds, asset groups, conversion goals, and campaign suitability.

Reporting & Client Handling

Build a performance report, explain results, prepare a client proposal, and present the final project.